tranquility

Many NGOs have finally gotten the social media message: you’re either using social media for exposure, or you don’t exist in the new media. As always, many plunge in, including myself, without realizing just what we’re getting into at first. It is through a process of trial and error that we eventually get somewhere if at all. As always with digital media, there is an abundance of tools, and people find it difficult to choose which tools to use for their message. To add to the complication, each tool requires a learning curve whose duration depends on the complexity of the tool itself.

In order to create a significant digital presence one needs a social media strategy. It should be noted, however, that it is just as much a struggle to get people engaged in your message on social media as it is in traditional media.