Social Media is one of the best ways of promoting our sites and our businesses through its channels. It is also a powerful strategy that can get us links, awareness and massive amount of traffic. There’s no other low-cost promotional method that will easily give us large numbers of visitors to our website. I’m one of many to believe in the value that social media strategy can bring to our NGOs but not knowing how to use it efficiently for my organization. Thanks to LDN and Dr. Marlyn Tadros’s expertise, I had the precious opportunity to acquire more knowledge about Social Media strategies. Thank you!

May Zaidan, Communication Manager - Injaz Lebanon, Member of Junior Achievement Worldwide.

M. Tadros - member of

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Communication Rights: Trends to watch in 2010 & the Digital Due Process initiative

EFF logoWhile there are trends to watch in terms of advancement in the computer industry and cloud computing, changing the way we interact with our technology, civil society needs to be vigilant about its communication rights. The Electronic Frontier Foundation identified 12 trends to watch in 2010 that are pretty disturbing and whose beginnings we are seeing everyday:

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Green IT?

Going GreenMarlyn Tadros, PhD

"It takes 1,752 kWh per year to maintain a Second Life avatar." Nikolas Karr [quoted in 7 things to know about Green IT]

Green IT simply means using IT in an energy efficient way that is environmentally friendly and sustainable and that is also socially responsible. It has been noted that "when you add up all of information and communication technology's energy footprint -- the increasing need for computational power, data storage and communications -- it amounts to about 2 percent of global greenhouse gas emissions, growing to 3 percent by 2020 [The State of Green Business report 2010].

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IFAP report on global ICT policies - Current Report

Or How Future ICT Trends will affect ICT4D

Marlyn Tadros

UNESCO’s Information for All Program issued a report entitled IFAP World Report 2009, written by the Information Society Research Institute of the Budapest University of Technology and Economics.

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From IPv4 to IPv6: what will it mean for NGOs?

Marlyn Tadros, PhD

Currently the domain name system is based on IPv4 [version 4]. An IP address is based on 4 sets of digits each set ranges between 0-255. For example, the IP address for is  where each set of number is a number between 0 and 255. Every domain name has an IP address because the term ‘domain name’ is only the text version of an IP numerical address.

If the total value is 4294967296 unique values or approximately 4.3 billion, as is clear from this formula, the numbers are therefore not infinite. Put also into consideration that the numbers that is reserved for the default network and the address is used for broadcasts [messages sent between all computers on a network]. Traditionally, organizations and government agencies in the United States use approximately 60 percent of the allocatable addresses leaving the entire world with less than half. It is expected that by 2011 the Internet will run out of IP addresses.

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